Why Your Grampa is on Facebook

While many times we think of “Social Media” and we think of teens and young adults, some interesting results show that actually a large group of middle age “baby boomers” are taking to social sites like Facebook.

While not in the majority, this research does show that your online business identity is becoming important …to users who previously did not care about an online presence at all.

A new study by the AARP found that more than a quarter (27%) of Americans age 50 and older use social networks with Facebook being cited as the most popular…

Source: http://mashable.com/2010/06/15/aarp-baby-boomer-study