To Tweet or Not to Tweet

“To Tweet, or not to tweet, that is the question:
Whether ‘tis nobler to go without
The Tweets and updates of those of outrageous fortune,
Or to take up the cause, and share your thoughts
By day, by night; by sleep, by wake”

Would this be Shakespeare’s interpretation of Twitter if he were around today? Would he tweet about his sonnets and poems? Could his eloquent expressions meet the 140 character limit? Probably, after all, he’s Shakespeare.

Most of us have heard of Twitter by now. How much we know and how much we use it varies. The best description, of Twitter appears on their website. Here it is, in part:

“Twitter connects businesses to customers in real-time. Businesses use Twitter to quickly share information with people interested in their products and services, gather real-time market intelligence and feedback, and build relationships with customers, partners and influential people…Twitter offers businesses a chance to reach an engaged audience.”

You may have heard that your company needs to be on Twitter. Before signing up for an account and making that first tweet, here are some points to consider:

• What kind of information about your company and your services do you plan on sharing? As a tool for conversation, tweeting too many sales pitches may turn off your followers.
• There is a limit of 140 characters per tweet, so communicate concisely.
• Twitter is a platform that allows two-way communication so prompt responses are necessary.
• Tools are available to “listen” for certain keywords or terms which can help you with search engine optimization for your website.
• Running a Twitter campaign is a marathon, and not a sprint. It’s a marketing tool that once started shouldn’t be left idle; it works best when it becomes part of your routine sales and marketing efforts.

Would you like to learn more about Twitter? Then check out Twitter 101 for Businesses. Would you like to talk to a real person about whether Twitter can help your business? Request a consultation with our Web Experts.