Deciding what keywords and phrases you want to focus your SEO campaign around is the first step to getting better search engine results. There are several things you need to think about when deciding on keywords. What would you like to be found for in search results? What are your target customers actually searching for? How much competition is there for that phrase? Let’s break down how these all work together.

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SEO, which stands for Search Engine Optimization, is quite the buzz-phrase nowadays. But what does it mean and why is it such a big deal? Search Engine Optimization is the process of making a website easily readable by search engines, such as Google and Yahoo! By focusing your SEO efforts you are able to control what information the search engines “read” on your website, and therefore what searches they will display your website for.

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Do you have Windows XP? Upgrade now! As of April 8th, 2014, Microsoft is no longer supporting Windows XP.  While you can still use your XP machine, it is not recommended. By no longer supporting XP, this basically means that your device is now more vulnerable to attacks by hackers and viruses. You will no longer have weekly security updates from Microsoft to keep your computer, and your personal information, safe.

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Last week we covered the features of a Lead Generation Website. This week, our focus is on E-commerce websites, otherwise known as sites you can buy stuff from! Of the three basic types of websites we’ve covered in this little mini-series, E-commerce sites are the Granddaddy of them all.

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Last week we explained the purpose behind having an Informational Website and what to include on one to get the most bang for your buck. This week: Lead Generation Websites. Leads are pouring in, night and day, weekends, holidays, more than you can handle, and it’s all thanks to your most reliable and hard-working employee – your lead-generating website. Well, that’s the dream at least right?

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This is one of the first questions I ask my new website clients. What is the purpose behind your website? What results are you hoping to see by investing in a website? Sometimes we get blank stares… This is the blog for you!

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We actually find enjoyment in our work (ok, well most of it). We get excited when we are “awarded” new website projects! Each new project is like a new adventure. We get to learn about a new company, meet new people, dream up a new design, and sometimes delve into a new functionality we haven’t “played” with before.

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“Why do I need a website if I have a Facebook page?” We get this question a lot, just worded a little differently – “I already have a Facebook page set up with some followers, why do I need a website?” There are a few answers to this question, but ultimately it boils down to creating a professional image for your company and establishing credibility.

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The value of Facebook lies in its Social reach and potential influence over consumers. Having a Facebook Page allows you to communicate with prospective or past clientele on a daily basis, more openly than traditional marketing means.  You can use your Facebook Page to collect feedback from existing customers, respond to customer questions, and clear up any confusion that may exist from negative reviews or incorrect information.

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Blog (/bläg/) Noun: a personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis. Undoubtedly, anyone who uses the internet has stumbled upon a blog during their social media browsing or Google searching. As of November of 2013, there were over 152 million blogs on the internet, with that number growing every second, literally. So what’s all the fuss about? Why blog?

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