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Welcome to the Buffalo Wired Blog. Here you will find the latest news and interesting articles to help your business get the most from technology.

How to determine the best Keywords for Search Engine Optimization campaigns

Search engine optimizationDeciding what keywords and phrases you want to focus your SEO campaign around is the first step to getting better search engine results. There are several things you need to think about when deciding on keywords.

  1. What would you like to be found for in search results?
  2. What are your target customers actually searching for?
  3. How much competition is there for that phrase?

Let’s break down how these all work together.

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Windows XP Upgrades

microsoft xp 300x219Do you have Windows XP? Upgrade now!

As of April 8th, 2014, Microsoft is no longer supporting Windows XP.  While you can still use your XP machine, it is not recommended. By no longer supporting XP, this basically means that your device is now more vulnerable to attacks by hackers and viruses. You will no longer have weekly security updates from Microsoft to keep your computer, and your personal information, safe.

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What’s the point? Week 2

Last week we explained the purpose behind having an Informational Website and what to include on one to get the most bang for your buck.

This week: Lead Generation Websites.

Leads are pouring in, night and day, weekends, holidays, more than you can handle, and it’s all thanks to your most reliable and hard-working employee – your lead-generating website. Well, that’s the dream at least right? Who doesn't want business to come to them asking for the services and products that you are offering?

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Web Designers Have Feelings Too

sad boy 242x300We actually find enjoyment in our work (ok, well most of it). We get excited when we are “awarded” new website projects!

Each new project is like a new adventure. We get to learn about a new company, meet new people, dream up a new design, and sometimes delve into a new functionality we haven’t “played” with before. We pour all of our thoughts and creativity into making your site the best that it can be, and we are genuinely happy about it. For us, your website and company succeeding are the main goal. If the website we design helps that happen, then we have achieved our goal.

So when you disappear for weeks, or even months on end, we get sad. Actually, we go through phases, it’s kind of like when that guy you went a date with just stops returning your calls. You know, first you make up excuses for the client, “maybe they didn’t get my email”, “maybe they’re on vacation and forgot an auto-responder”, “I bet their assistant deleted my voicemail and forgot to tell them about it.”, or “they’re probably just busy, I bet they’ll get back to me over the weekend”. Add a comment

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How to leverage a Facebook Page for your business.

facebook for business 300x120The value of Facebook lies in its Social reach and potential influence over consumers. Having a Facebook Page allows you to communicate with prospective or past clientele on a daily basis, more openly than traditional marketing means.  You can use your Facebook Page to collect feedback from existing customers, respond to customer questions, and clear up any confusion that may exist from negative reviews or incorrect information.

First things first, let’s start with the basics.

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SEO – What’s All the Hype About?

statistics trend upSEO, which stands for Search Engine Optimization, is quite the buzz-phrase nowadays. But what does it mean and why is it such a big deal?

Search Engine Optimization is the process of making a website easily readable by search engines, such as Google and Yahoo! By focusing your SEO efforts you are able to control what information the search engines “read” on your website, and therefore what searches they will display your website for.

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What’s the Point? E-commerce Websites

Last week we covered the features of a Lead Generation Website. This week, our focus is on E-commerce websites, otherwise known as sites you can buy stuff from!
Of the three basic types of websites we’ve covered in this little mini-series, E-commerce sites are the Granddaddy of them all. They are the easiest to track the return on your investment, the most complex to set up, and the most in-depth of the website types we’ve discussed.

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What’s the Point? 3 Main Purposes of a Website

brochure 300x181What’s the Point?

This is one of the first questions I ask my new website clients. What is the purpose behind your website? What results are you hoping to see by investing in a website?

There are several different types of websites, each requiring a different plan of attack to get the desired results. Whether you’re looking for an Informational website, E-commerce, or Lead Generation, a website can be a very useful marketing and sales tool when approached with your goals in mind.

Over the next few weeks we’ll focus on the different types of websites and offer some tips for how to get the most out of them for your company.

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Put Your Best Foot Forward with a Professional Website

Why You Need a Website, Even if You Have a Facebook Page

iStock 000015376953Small 300x199We get this question a lot, just worded a little differently – “I already have a Facebook page set up with some followers, why do I need a website?” There are a few answers to this question, but ultimately it boils down tocreating a professional image for your company and establishing credibility.

A website serves a different purpose than Facebook. While I believe that they are both valuable, for the average business, I believe that a website is more important. Let me explain:

Having a website allows you to control how your business is represented online. You can be sure that all of your information is accurate, up-to-date, and matches the rest of your marketing efforts. Your business website is often the first impression that your potential clients will get, and it can make or break the deal.

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The Buzz about Blogging

buzz on blogging 300x300Blog (/bläg/) Noun: a personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis.

Undoubtedly, anyone who uses the internet has stumbled upon a blog during their social media browsing or Google searching. As of November of 2013, there were over 152 million blogs on the internet, with that number growing every second, literally. So what’s all the fuss about? Why blog? Is it just a lot of people hoping for a day of internet fame? No (ok, I’m sure that’s the case with some of them), many of them are actually successful business people, restaurateurs, designers, etc, working to better their presence on the web. Add a comment

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What People Are Saying About Us

  • “I have gotten several compliments about the site (mostly from friends and family). I noticed that when I type in "Interim CFO Services Buffalo NY"  the site comes up around #1 on the first page.”

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  • "As a small business owner, I have found Buffalo Wired's creation and working of our website to be one of the most successful investments we have made.Read more ...

  • "Buffalo Wired simply keeps our office moving in such a way as to maximize the efficiency of both myself and my employees.Read more ...

  • "Buffalo Wired did a fantastic job designing our website and we couldn't be more pleased with the final result. We have gotten many compliments and have received such a favorable response from our clients."

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  • "Buffalo Wired has perfected the rare art of customer service. The Buffalo Wired team shows the utmost patience and concern for the satisfaction of their customers...they will not stop until you are more than happy."

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  • "It is a pleasure doing business with Buffalo Wired. Their people are friendly and understanding. They take the time to listen so that they can accomplish the image that you want for your company’s website.

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  • "After failing with two other outfits to have my website completed and functional I spoke with Buffalo Wired. From our first meeting to working along with my web master and then onto completion, I felt at ease.

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  • "We had been unsatisfied with our prior web service but were reluctant to make a change because of costs and not knowing if the service and product would be any better. 

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  •  "I love my new website! I no longer cringe when I send a perspective customer to view it. I waited a long time to have a "professional website". I am so glad I waited. I always thought I could not afford it.Read more ...

  • "From a technological infant knowing just enough to get into trouble on my own computer, I am so impressed and grateful to Buffalo Wired for designing our new Buffalo Choral Arts Society’s webpage.

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