The easy answer is every 2-3 years. Trends on the web change quickly just like clothing trends. Colors, patterns, and design philosophies mature and evolve over time; you don't want your website dressed in bell bottoms and a tube top! Read on for more signs that its time to wash your hands of that old website.Add a comment
Welcome to the Buffalo Wired Blog. Here you will find the latest news and interesting articles to help your business get the most from technology.
If you were wondering how to promote your business using social media, here are 8 tips for you!Add a comment
We love technology. It makes our lives easier, and it makes it easier to manage the various necessities. Can you imagine a world without online banking? I sure wouldn’t want to go back to writing and mailing checks each month. But in making information more attainable to us, it also makes it more available to the bad guys. Identity theft is a major problem affecting over 15 million Americans each year and costing financial losses exceeding $50 billion!*
So without going completely off-the-grid, how to we protect ourselves while still enjoying the best technology has to offer? There are a number of ways to protect yourself online and they all center on being careful, attentive, and thorough in your online dealings. Add a comment
More than 55% of small businesses don’t have a website. Many don’t see the benefit, or don’t have the time to commit to it. However, up to 85% of potential customers research a business online first. Without a web presence, those potential customers will likely find your competition online instead.Add a comment
Now it’s time to talk content.
There’s a saying in the web world “Content is King”. Whether “Content is Queen”, “Content is Dictator”, or “Content is the Holy Grail” speaks to you louder, ultimately the message is “Holy cow, content is the MOST important factor in creating a successful website and SEO campaign”! You can do all of the paid marketing, promotions, inbound-linking, and social media you want, but if your content isn’t useful, fresh, and relevant, none of it will matter.Add a comment
Are you actively engaged with followers on social media? Have you never even thought about social media for your business? Wondering the Who, What, Where, When, Why, and How of Social Media? Then read this article from Quad-B to learn more about taking control of your business social media pages.Add a comment
1. Communicate the Value of the List
Is nobody subscribing to your email newsletter list? Or are the subscription numbers less than you’d like? Perhaps guests to your website aren’t seeing a need to subscribe. If guests don’t know why they should subscribe, in most cases they probably won’t. Now more than ever, users get so much spam that they are wary about who they give their email address to. Nobody wants to get spam, and nobody wants to sign up to get more email unless they know they are going to read it.
I like to inform guests of three critical things that make them feel “safe” and inspired enough to subscribe:
Many small businesses want to go the DIY route and build their website using online tools such as those provided by their hosting company, or free “build-it yourself” online website builders. While that gung-ho DIY attitude should be applauded, you may quickly find out that the web design process is harder than you think.Add a comment
The goal of any website is to be found and therefore generate viewers and perhaps some money. Of course we’d like that to happen immediately, for free, for everything that we do, automatically, and maybe even have some cookies delivered along the way too, just because we’re doing such a great job.
Unfortunately, that’s just not how the internet works. We’re all vying for the top position and obviously we can’t all have it. Instead, we have to choose how we’re going to go about getting the best rankings for our business for the keywords we want to focus on (which you can find help choosing by reading some of our previous posts). Add a comment
If you’ve gotten to this blog post and you haven’t decided on your keywords or phrases yet please take the time to go back and read our previous post entitled How to determine the best keywords for search engine optimization campaigns. For the remainder of today’s post we are going to assume that you have narrowed down your target keywords and are ready to place them into your website.
Depending on the way that your website was built, your abilities will vary when it comes to editing text in certain places. The following outline the best, most general, options you should have available to you if you have access to updating your own website.Add a comment